“The product is fun and lets me flex my creative muscles every season, but the best part of working here honestly, is the team. The people I work with are amazing, and that counts for a lot in the design industry!”

Sean, Designer

Manager, Brand
in CA - San Francisco

Job Description

Brand Manager

Overview: The Brand Manager develops and executes a variety of marketing initiatives that increase brand awareness, and drive traffic and sales for the brand; strategizes in development of seasonal marketing campaigns and promotional programs based on expertise in business results, target customer, and competition; partners with critical company stakeholders including Merchandising, Planning, Brand Creative Services, Visual Merchandising, Integrated Marketing, Store Operations, Web, and CRM for cohesion and alignment with overall brand objectives. S/he is a demonstrated strategic business partner and project manager, and excels at meeting the demands of a fast-paced retail industry. The Brand Manager has a proven track record of creative and resourceful approaches to unique business challenges, and demonstrated success in making brand-appropriate strategic decisions.

Job Responsibilities:

  • Strategic partner in the development and execution of marketing initiatives and promotions that increase brand awareness and sales
  • Own creative briefs for all seasonal marketing campaigns, promotional programs, and permanent marketing: windows, in-store, testing initiatives, photo shoot imagery, and walkthroughs; cover creative deliverables at the campaign (macro) and tactical level and communicate them to internal and external partners
  • Partner closely with the cross-functional teams to ensure clear alignment on brand and promotional messaging
  • Ensure projects delivered on brand, on time, and on budget while reducing redundancies and complexities
  • Manage approval process within Brand Creative Services and with key external stakeholders; partner with Brand Creative Services team to ensure that creative message/execution is on-brand and delivers against program objectives
  • Partner with in-house traffic managers to develop and track timelines; clearly communicate changes to project scope or timelines to ensure teams are aligned on objectives and deliverables
  • Drive process improvements within the Brand Management function
  • Control signage and postage budget, by tracking marketing expenses, scheduling expenditures; monitoring variances; implementing corrective actions

Job Requirements

  • BS/BA required, preferred degree in Communications, Advertising or Marketing
  • Minimum of 4 years' experience within a marketing or advertising department and/or agency with direct responsibilities related to the position
  • Minimum of 2 years' experience working on a retail brand, specialty retail preferred

Gymboree Group, Inc. is unable to provide relocation assistance for this position.
Principals Only. EOE. No phone calls please.

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Job Attributes

Req Code

R2723

Job Category

MARKETING/COMMUNICATIONS

Job Type

FULL-TIME

Career Level

N/A

Education

N/A

Job Location

71 Stevenson Street
San Francisco, CA  94105

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