“The product is fun and lets me flex my creative muscles every season, but the best part of working here honestly, is the team. The people I work with are amazing, and that counts for a lot in the design industry!”

Sean, Designer

Associate Manager, Email Marketing and CRM
in CA - San Francisco

Job Description

There’s a little bit of magic in the air at Gymboree Group. We’re focusing on our future, from evolving our brands to transforming the way we work together. We may be grown-ups, but we’re all about celebrating children and the people who care for them. We love to collaborate to find new ways to make our customers smile. Have great ideas? We want to hear them. Want to try a new approach? Let’s do it. Come join the fun at our home office!

What You’ll Do

In this role, you will be responsible for providing analytical and executional support for the CRM, Consumer Insights, Email, Direct Mail, Promotions and Loyalty team within the Marketing department for the Gymboree family of brands (Gymboree, Crazy 8 and Janie and Jack). This position reports into the Sr. CRM Manager as part of the Marketing & Ecommerce team.

Responsibilities include:


  • Oversee and optimize email trigger campaigns strategy to drive customer retention and sales
  • Define learning agenda and design ‘test and learn’ approach to optimize email segmentation across variables such as messaging, layout, frequency, send day/time, personalization, etc.
  • Own execution of email test campaigns, including list builds, QA and deployment
  • Leverage mobile wallet tools in email to increase coupon customer engagement and redemption

Direct Mail

  • Execute seasonal direct mail campaigns and own creative brief, circulation strategy and execution, budget management, and results hindsight and recommendations.

Loyalty Programs

  • Monitor loyalty program performance and work with cross functional partners to drive acquisition and engagement.
  • Own Reward Certificate issuance process including email triggered campaign and reminder campaigns
  • Support program with email and mobile wallet messaging to drive redemption

Reporting & Marketing Operations

  • Maintain, publish , and enhance a broad library of regular (daily, weekly, monthly, quarterly) reports for use by cross-functional partners that track program-level performance, ROI and contribution to total business
  • Translate customer insights into recommendations for cross functional partners
  • Manage coupon code operations, including timely and accurate delivery of codes to Marketing partners, promotion code set-up, tracking, communication and troubleshooting
  • Manage budget and track invoices to ensure projects are on budget and vendors are paid on time
  • Benchmark email, direct mail, promotion, and loyalty programs against the competitive landscape and surface best/new practices in the industry in order to propel the programs forward. Maintain a library of competitive emails and promotions

Why You’ll Love Working With Us

  • The Product—so good, you’ll be using your employee discount more than you probably should
  • The People—ask anyone that works here…we have incredible people on our team
  • The Experience—you’ll enjoy a rewarding career at a respected global children’s brand
  • The Benefits—health insurance, 401k match, and onsite wellness services for your convenience

Let’s Talk Perks!

  • Generous Health Savings Account (HSA) employer contributions for individuals and families
  • Flexible Spending Accounts and commuter benefits
  • Paid holidays and flexible time off
  • 30% off merchandise employee discount (Gymboree & Outlet, Janie and Jack, Crazy 8 & Outlet)
  • Gymboree Play & Music class discounts
  • Educational Assistance Development Program
  • Life insurance (self, spouse/domestic partner, children)
  • Additional corporate discounts at participating companies

More About Us

Gymboree Group, Inc. is a specialty retailer, operating stores with high-quality clothes and accessories for children. Our family of brands includes Gymboree, Janie and Jack, and Crazy 8. Since our start in 1976, we have grown from offering mom-and-baby classes in the San Francisco Bay Area to currently operating over 900 retail stores in the United States and Canada, along with franchises around the world. We believe that respect for the customer, respect for the brand, and respect for each other are at the core of everything we do.

Job Requirements

What You’ll Bring

  • BA/BS degree required
  • 2-3 years of Email Marketing or CRM experience, preferably for a multichannel retail brand
  • Hands-on experience with CRM database, Salesforce Marketing Cloud preferred
  • Proven track record of (1) designing and executing email A/B tests, (2) optimizing email for usability and incremental revenue, and (3) building and executing against customer segmentation strategy
  • Solid understanding of the retail, e-commerce and email marketing industries and KPIs
  • Keen attention to detail and exceptional organizational skills
  • Demonstrated ability to thrive in a fast-paced environment with shifting priorities and last minute changes

Gymboree Group, Inc. is unable to provide relocation assistance for this position.

Principals Only. EOE. No phone calls please.

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Current Employee? Click Here to start the apply process.

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Job Location

71 Stevenson Street
San Francisco, CA  94105

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Gymboree Group, Inc. is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected under applicable local, state and Federal law.

If you need help to fill out this application form or during any phase of the application, interview, or employment process, please contact the recruiter or hiring manager that scheduled your interview at the home office and every reasonable effort will be made to accommodate your needs in a timely manner.
Gymboree Group, Inc. has accommodation policies in place and offers reasonable accommodation for individuals with disabilities, in accordance with federal, state, provincial and local laws.

Accommodation is available to persons with disabilities upon request, throughout the application process and offer stage, and in the course of employment.

If you need assistance during the application or interview process, please email requests to staffing@gymboree.com. Successful applicants are also encouraged to discuss any workplace accommodation needs with Gymboree Group, Inc. upon receiving an offer of employment.